You should know that even though WordPress is a fantastic and great CMS, it is not necessarily designed for SEO without a few tweaks. This should not be a discouragement to you since you can optimize WordPress with the aid of a few small changes. Let us look at a few essential tips of how you can go about this.
Search Engine Visibility
This tip is quite a cliche but it is actually very good advice. Did you know that there are some WordPress themes that block search engines even if you have no idea about the blockage? This happens if you have not kept an eye on your privacy settings. Due to this reason, you should go to your privacy settings and confirm that you would like your blog to be seen by everyone not excluding search engines. From here, go to your default article settings and check off the link that gives notifications from other blogs and finally allow people to comment on your article. With this, link building will occur and you will also be able to be in touch with your readers.
Customize Your URL’s
I am very sure that you have come across URLs that finish with a string of intricate figures that have no meaning to anyone except to the domain server. You can actually customize these URLs so that instead of readers seeing the figures, they see the title of the post. You can do this by going to Permalinks under settings and select custom structure. Here is where you enter the post name. To optimize it, you can enter “category” and “tag” in the respective Base fields.
Use Of Keywords
Hiring an SEO management firm is certainly an expensive venture. However, this does not mean that you cannot benefit from standard SEO activities. If you have quality content that makes good use of keywords, you will be easy to find. A keyword is a certain word or phrase that you input into a search engine, for example, “”SEO for WordPress essential tips” and so on. The keywords should be placed in your title and a few of your tags. When placing the keywords, make sure that they do not interfere with the flow of the content as this will show that you are not a professional but a shady writer.
Plug-ins And SEO-Friendly Themes
You can come across various tools that have been specifically designed to optimize WordPress for example, WordPress’s “All in one pack”, Yoast, Scribe SEO, and so forth. It is not a necessity to install all of them. Just having the right plug-in can do the magic. In the same way, you can find SEO-friendly WordPress themes. An example of such a theme is the one that emphasizes headings tag structure.
These are just a few tips on how to go about optimizing WordPress. When all is said and done, you should know that content is king. Always ensure that your content is entertaining as well as informative. Keep in mind the likes and dislikes of your readers so that your content becomes relevant to them. Your content should be devoid of all kinds of errors and should have links to other sites whose content relates to yours.